I find myself thinking about this subject often, but not in the way many others do. I could be wrong about that.
Typically, this is a word used to describe a woman. This is how it is most used in the american english vernacular. The second most described area is nature. To be honest, in my little world, it is most often used to describe nature and I still think of women when the word is mentioned.
Beauty is a book about a white horse that ends up breaking it's two front legs. Heartbreaking. And it's a children's book. Okay, sure.
"True beauty comes from withing." Once again, describing human traits, typically female.
And the 'false' association, well, that's just my negativity coming to the surface.
A quick google search brings up this: